Digital has opened up the TV ecosystem and the next-generation TV experience has arrived . TV as we used to know , old linear TV , has already changed and will continue to change fast . Millennials and Generation Z are shaping the future and paving the way for new disruptive content consumption habits . It is all about WHAT customers want to watch , WHEN they watch it and WHERE they watch it .

As a result , there are many challenges that CSP will have to address , namely service personalisation increased demand ; the urge for ubiquity ( TV anytime and anywhere ); and intensification of Content Production & Aggregation .

In addition , there are some important trends to follow , such as Voice Control as a core component of customers ’ interface and experience ; Machine Learning and AI adoption as key to personalisation by enhancing content discovery and allowing to explore new smart monetisation streams . In the future , Content will still be king and users will be in full control .

Celfocus brings a unique combination of business insights and technology expertise , bridged by a human-centric design approach to add business value in this new challenging Digital TV space .

Celfocus keeps a long-standing and trusted relationship with Vodafone in the TV domain , with two key initiatives worth highlighting around TV Operations Portal and AI use cases .

Learn more about our successful customer story with Vodafone below

Read Celfocus and Vodafone TV case study