“ This whole industry is going through a transformation ”
WOLFGANG ZELLER HEAD OF VIDEO CENTRE OF EXCELLENCE , VODAFONE
Six years ago , nobody thought about what we were going to do with legacy platforms , but moving to the cloud allowed us to do these migrations as quick as launching markets .
“ The true beauty is that we now have one central platform : we develop once , it runs in the cloud , and it ’ s equal for every market ,” he adds . “ So when we deploy a feature in one market , it is available for everybody else ."
Going first can provide a huge competitive advantage , but leading from the front throws up unique challenges . As much as working in the cloud creates efficiencies and adds agility to everything from market launches to UI tweaks , Zeller says there is “ never a definition of ‘ done ’”.
“ Going into the cloud was a big advantage for us , however the cloud itself is innovating rapidly ,” Zeller says . “ So every time you think you have it under control , there ’ s a new technology that allows you to do things quicker or smarter . It means we are continuously evolving the platform .”
The video streaming space has become central to our lives . Even before the outbreak of COVID-19 , streaming video was on course to rapidly outstrip traditional forms of broadcast . Self-shot video and short clips from shows and movies have become central to the way we share stories about our lives on social media , access breaking news and interact on messaging apps . Under the pandemic , video dominates
118 March 2022