TELCO TRANSFORMATION :
Ensuring Consumers Have Ubiquity Of Access While Preventing Illicit Use
The digital home has long been a canvas onto which telecommunications providers can paint their consumer proposition . With broadband at its core , propositions also feature a comprehensive media and entertainment offering that ’ s designed to offer content via multiple devices and profiles through a personalized and operator branded experience . However , given the pace of change in the industry , such providers are having to quickly react to new industry dynamics .
The need to react has been accelerated by the fragmentation of the content landscape as content owners who previously licensed content to third parties now offer content through direct-to-consumer offerings ( e . g . Disney +, Paramount + etc .). This has accelerated the digital transformation of the industry ’ s traditional players and has forced those who have previously licensed and aggregated content , to move to a different model to stay competitive . The new aggregation model seeks to keep the operator brand relevant to the proposition whilst offering aggregated digital entertainment content that extends beyond video . These services are often delivered via Android TV set-top boxes and can include third-party streaming solutions ( including carrier billing where permitted ), games and music .
For operators who have a set-top box as part of their offering , they are able to rely on hardware security to protect their sizable content investments – such as premium sports . NAGRA has helped its customers achieve this via its cardless solution for Android TV . Once an operator ’ s device portfolio extends to streaming devices , advanced security tools that include multi-DRM are provided alongside a broader security strategy to mitigate against illicit use which can be more prevalent with software-based security .
For Vodafone , NAGRA is proud to secure the Vodafone TV solution across multiple types of devices . This is achieved not only via NAGRA Multi-DRM and cardless solutions to secure the content on both streaming devices and set-top boxes , but also through other advanced components from the NAGRA Active Streaming Protection framework - such as session management and device authentication . This offers a combination of different solutions and features that work together to provide a more integrated and robust security approach .
With this approach , NAGRA helps Vodafone to support over 5 million Vodafone TV customers on a daily basis and looks forward to working with Vodafone further as they continue to rollout Vodafone TV around the world .
For more information , contact us .