Mobile Magazine March 2022 | Page 172

Using artificial intelligence ( AI ) technology to benefit employees and customers As Managing Director of Technology Development , Sheldon uses technology to remove barriers , helping teams complete their work effectively and efficiently .
“ My job involves making sure we support our people in everything they need to do , whether it ' s through making sure they ' ve got the right resources or prioritisation on delivery . A major part of my role is making sure we ' re clear on what we will and won ' t do , and crucially , removing barriers for people ,” he said .
Recognising the power of artificial intelligence and machine learning ( ML ), and its ability to free up time for Liberty Global employees , Sheldon explained the company is increasingly looking at this technology to harness its rich dataset and use it to drive action .
He explained : “ We increasingly use data , AI and ML to improve the functionality and prioritisation of features , and bug removal / fixes / improvements on our platforms . Telemetry is at the heart of the ongoing optimisation of our platforms , helping us to
172 March 2022