“ The biggest threat for BASE is the introduction of fixed-mobile convergence ( FMC ) world and its popularity . With this , it gave us two choices , respond to this need or lose customers ,” explained Demortier .
It comes as no surprise that BASE made the former choice and looked into FMC last year . With support from Tadaam , a home 4 / 5G internet and television provider , BASE expanded into the FMC market with Tadaam ’ s discount offer .
BASE expanded its bundled telecom services and offered mobile subscribers a € 5 discount when they took a Tadaam offer of wireless home internet and TV . Telenet launched the Tadaam offer back in 2019 and this was then integrated into BASE ’ s offering two years later .
“ The solution is really moving in the right direction . We are acquiring new customers every month . Guaranteeing a constant service level for Internet & TV services via a mobile network remains a big challenge ” said Demortier .
“ It ’ s the most interesting challenge we had to face , especially in the mobile market which is super competitive ”
GÉRALD DEMORTIER CHIEF BASE TRIBE , TELENET
290 March 2022