TCS
but also in people and the roles they play . It is this embedded culture that I take to our customers as a living example during our conversations .
“ To create a pervasive innovation thought-process , it is important to enable people with the right attitude and mindset . Building the next generation of innovation leadership is a key measure that I own and work at every day . The conversations we have with customers and the wider ecosystem should not be restricted to a few but there is a fundamental need for it to be pervasive and outcome focused .
“ Innovation without outcomes is like running without a destination ! In TCS we have embraced agile innovation at the core of how we partner with customers for Innovation . Our journey always starts with the outcome in mind . It is important to define success and failure before reaching decisions .
“ Again , where there is a strategy there are always key performance indicators ( KPIs ). I am often asked to define the right KPIs for innovation . Measuring innovation should be rational , and transcend the normal boundaries of strategy , finance and process . KPIs should also include people and partners like : what percentage of our people who engage , participate and really come through with disruptive or creative solutions ? How often do we conduct campaigns focused upon solving our customers ’ problems and identifying unmet , unarticulated needs that could be a hotbed for disruption ? How many partners do we engage and co-create solutions with ? Identifying key measures that help us to understand the human part of our innovation strategy is an absolute must .
“ As leaders it is our responsibility to enable and equip the wider organisation with right tools , processes , frameworks , knowledge and awareness to create meaningful and
impactful habit-forming products and solutions for customers .”
Innovation at the heart of CSP strategy Communication Service Providers ( CSPs ) are at the cusp of industry evolution , connecting the different touchpoints in a user ' s journey whether they are an enterprise or a consumer , Kagoo believes . “ CSPs have the power to gather data and insight on how individuals and organisations function in the connected world . This means they
228 November 2021