GILES IVEY IS THE CEO EMEA AT Mi Q . ALONGSIDE HIS TEAM , HE SETS THE STRATEGY AND DIRECTION FOR THE REGION , REAFFIRMING MIQ ’ S REPUTATION IN ITS ESTABLISHED MARKETS , AND PLANNING THE NEXT STEPS – BRINGING THE FUTURE OF PROGRAMMATIC ADVERTISING TO EMEA .
Q . WHAT IS MIQ ’ S POINT OF DIFFERENCE ?
» Technology comes and goes , so the biggest challenge – in a world where clients are often omnichannel and multi-regional – is how to get all the technology they ’ ve chosen to work together . While almost every other business in the AdTech sector is trying to sell the technology they ’ ve built , MiQ is different . We ’ re one of the very few organisations in the ad industry that doesn ’ t try to sell clients our own proprietary technology , but helps our clients to get the technology they ’ ve chosen to work at its best .
Q . WHAT TECHNOLOGY ARE YOU MOST LOOKING FORWARD TO USING MORE OF ?
» With all the major shifts in the advertising industry , one thing that ’ s a common thread throughout is the use of data . Harnessing data in the right way is one of the technological developments I ’ m most excited about .
“ HARNESSING DATA IN THE RIGHT WAY IS ONE OF THE TECHNOLOGICAL DEVELOPMENTS I ’ M MOST EXCITED ABOUT ”
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