FIVE MINUTES WITH ...
“ BY USING THE POWER OF FIRST- PARTY DATA WITH A COOKIE- FREE APPROACH , UNDERPINNED BY ANONYMISED DATA SETS AND CLEAN ROOMS , ADVERTISERS CAN GAIN THAT COMPETITIVE EDGE , STAYING AHEAD OF THE CURVE TO ACHIEVE CONTINUED , SUSTAINABLE SUCCESS ”
A huge part of the future of advertising on streaming platforms – like YouTube and TV – is getting these two , often siloed , channels to work together .
Connecting these disparate data sets can offer vital insights , enabling marketers to determine the goals and tactics of an effective media strategy , while reaching the underexposed audiences within linear TV viewers . I believe that all forms of traditional media will be traded programmatically in as little as five years ’ time and , rather than this being a type of advertising , it will just be how all campaigns are run .
Meanwhile , I ’ m looking forward to seeing how our clients unleash the potential of their data in the postcookie world .
By using the power of first-party data with a cookie-free approach , underpinned by anonymised data sets and clean rooms , advertisers
24 November 2022