Matt Shump
TECH & AI
More than
1,200 employees work at Vimeo to bring users high-quality video tools
More than
1.7m paid subscribers use Vimeo
Matt Shump
TITLE : VP DATA & ANALYTICS COMPANY : VIMEO
INDUSTRY : VIDEO HOSTING , SHARING AND SERVICES
LOCATION : NEW HAMPSHIRE , USA
Shump joined Vimeo in 2022 to bring together the Data , Analytics , and Data Science teams for the first time under a single department . Leading a team of 40 , Shump ’ s aim is to drive decisions , actions and solutions that meaningfully and scalably impact our business , products , and customers using data . trying to use your software for and how to quantitatively measure it , the ability to not just improve value for your customers but knowing exactly which customers are or are not seeing value becomes impossible .”
At Vimeo , both qualitative and quantitative methods are combined to understand what customers are trying to use its products for and if they are seeing success – or to see where they may be specifically running into pain points .
“ This data and insight helps inform how we price and package , how we improve onboarding and activation product experiences , how and who we outreach to through customer lifecycle marketing ( CLM ) campaigns and allows us to better personalise , or at least segment , our user
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