“ It ’ s not always possible or perfect , but we strive to quantify with some level of confidence that we are making the impact we hoped we would ”
MATT SHUMP VP DATA & ANALYTICS , VIMEO base to prioritise the customer ’ s time on what will likely help them the most ,” he shares .
Acknowledging that there is no exact science behind implementing changes and acquiring the necessary data to measure its success , Shump shares how Vimeo invests time , energy and money into improving the customer experience , which highlights the importance of metrics to get to the core of what is working and what can be best improved .
“ It ’ s not always possible or perfect , but we strive to quantify with some level of confidence that we are making the impact we hoped we would . The foundation behind this is complex and cross functional , requiring a mature experimentation process , feature flagging system and a robust