“For SMEs, having a predictable and easy-tounderstand pricing structure is essential”
JULIEN SICART, SVP OF THE DIGITAL SERVICES BUSINESS LINE, ORANGE BUSINESS
Recognising the cost sensitivities of SMEs, Orange Business has introduced a“ try-and-buy” approach and a“ discovery pack” that lowers barriers to entry and provides tailored support.“ For SMEs, having a predictable and easy-to-understand pricing structure is essential. That’ s why we’ ve combined a try-and-buy model with what we call a discovery pack, a straightforward, pre-packaged support offer,” Julien says.
By using a multi-LLM, multi-model strategy, customers avoid vendor lock-in, ensuring flexibility and protecting their investments for
92 August 2025