TELCO STRATEGY AND TRANSFORMATION
the future.“ We offer our customers a multi-technology approach that leverages the best available solutions. It enables us to do two key things. First, we simplify the underlying technology so our customers don’ t have to deal with its complexity. And second, especially important for large companies, is the trust and reliability that our solution provides.”
The telco advantage in the AI marketplace As telcos move deeper into AI services, they face competition from cloud hyperscalers and nimble startups. Julien is clear about Orange Business’ s differentiators:“ The first key point is our ability to offer a product along with supporting services. Smart startups often approach us when they’ re looking to scale and need help guiding their customers through more complex integrations. They seek partnerships to see if we can support them on the service layer – which I mentioned earlier – something that small startups typically lack.
“ At Orange Business, our focus is less on technology itself and more on creating value for our customers. While we operate on a global scale, our local presence enables us to really understand our customers’ business challenges. The proximity to our clients is essential and with our extensive footprint, it’ s something that sets Orange Business apart in the industry and the broader ecosystem.” With a focus on the“ three Cs” – cloud, connectivity and cybersecurity – Orange Business is in a unique position to address end-to-end enterprise challenges while upholding a strong commitment to responsible AI and trust.“ We are deeply committed to developing responsible AI and building trust,” Julien explains.“ As a telco, we have extensive experience handling sensitive information and operating within strict regulatory frameworks. It positions us well to offer trustworthy solutions to our customers.”
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