TELCO CHURN RATES
Sources: Growthonomics, Bill Gosling Outsourcing, CustomerGauge, Verizon, McKinsey & Company, Tridens Technology
44 %
The Churn Intent rate in Europe is 44 %. Research indicates that nearly half of European subscribers are actively considering switching providers
15 %
Operators that move from reactive retention to predictive offers( intercepting users before they call) see a measurable 10-15 % drop in attrition
80 %
70 %
60 %
5 times
The likelihood of customer churn after a poor network experience is comparable to that after pricing issues. Data suggests network quality is five times more predictive of churn than billing complaints
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