Telco Magazine July 2025 | Page 17
SUNRISE
DIGITAL
RANSFORMATION POWERS SWISS TELCO’ S FUTURE
WRITTEN BY: MARCUS LAW
PRODUCED BY: LEWIS VAUGHAN
telcomagazine. com 17
Telco Magazine July 2025 | Page 16
Telco Magazine July 2025 | Page 18
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“One of the biggest misconceptions is the fear of losing control and capability”
“Telecom leaders must drive cultural change, not just in adopting technology, to make true integration work”
“Unfortunately, disjointed and unconnected processes often create gaps for customers to fall through or for bad actors to exploit”
“We don’t force teams to give up their specialist tools”
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