Telco Magazine July 2025 | Page 76

TELCO CLOUD AND VIRTUALISATION

The telecommunications sector faces mounting pressure to streamline operations while combating fraud and enhancing customer experiences. At the heart of the challenge lies a fundamental question: how can organisations make faster, more accurate decisions across risk, fraud and compliance without compromising operational efficiency? The answer lies in increasingly points towards integrated decision-making platforms that break down traditional silos and enable real-time, datadriven insights.

SAS’ data and AI solutions empower organisations worldwide with trusted insights in the moments that matter, driving innovation across every industry. Leveraging advanced analytics, machine learning and cloud-native platforms, its technology transforms data into intelligence, enabling smarter, faster decisions and measurable outcomes.
From improving operational performance to reducing risk and accelerating digital transformation, the focus is on clear and reliable results that organisations use to lead with confidence and shapethe future of the industry.

“ One of the biggest misconceptions is the fear of losing control and capability”

CARL EASTWOOD, RISK, FRAUD & FINANCIAL CRIME SOLUTIONS LEAD, SAS
Overcoming integration fears One of the most significant barriers to platform integration stems from deeply rooted organisational challenges. Teams across fraud prevention, credit risk and compliance have historically
76 July 2025