Telco Magazine July 2025 | Page 83

TELCO CLOUD AND VIRTUALISATION

“ We don’ t force teams to give up their specialist tools”

CARL EASTWOOD, RISK, FRAUD & FINANCIAL CRIME SOLUTIONS LEAD, SAS
SAS, London office
Delivering telco transformation Concrete results from early adopters increasingly support the theoretical advantages of integrated platforms. Carl shares insights from a recent implementation demonstrating the transformative potential.
“ A financial services company went live with SAS Viya at the end of 2024 for several real-time and batch decisioning use cases and has seen great success,” he reports. The implementation focused on improving decision speed and accuracy throughout customer acquisition and onboarding, incorporating marketing automation, credit risk origination, application fraud detection and collections automation.
The results revealed a significant impact: a 90 % reduction in infrastructure costs compared to operating separate decisioning solutions, an 80 % reduction in fraud losses through improved data access and enhanced team collaboration and a 300 % increase in decision strategy changes per month due to simplified user interfaces and less IT dependence.
The need for integrated decisionmaking becomes increasingly apparent as the telecommunications sector continues its digital evolution. Success is more than adopting new technology; it demands a fundamental shift in how organisations approach collaboration, data sharing and risk management.
For telecoms leaders navigating transformation, the future belongs to organisations that can break down silos while maintaining specialised expertise. Those who master this balance will thrive in an increasingly competitive marketplace.
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