TECH & AI
measurement and statistical evaluation system . However , the hardest part is really relying on the data to inform what worked versus falling victim .
“ Vimeo has come a long way in really listening to customer behaviour through experimentation performance to inform and iterate how we improve customer experience .”
From there , it is about prioritising how customer experience can be amplified . Data is the key factor driving and facilitating conversations in identifying customers who are set to benefit from suggested changes , and driving intended impact . When bringing data to the prioritisation step of work forces , Shump advocates a cross functional discussion occurring around the efficiency of data collection .
“ The flexible tools we have invested in at Vimeo and the full set of data we ingest and orchestrate through the full technology stack allows for a lot of use cases to solve that go way beyond the traditional reporting , dashboarding and analysis projects ,” he states .
“ This includes leveraging product usage data to better understand if different products or a sales discussion would be more valuable to the customer and to Vimeo . Also , sending targeting data into Vimeo ’ s in-app customer communication and email marketing tools to engage users and sending data into its ad-tech platforms to facilitate marketing towards prospects that look similar to past users who have seen success on the Vimeo platform .” mobile-magazine . com 143