Mobile Magazine - November 2023 | Page 144

A brief history of Vimeo

A brief history of Vimeo

2004 : Jake Lodwick and Zach Klein founded Vimeo as a platform for creatives to show and share their work as a more creative and high-quality alternative to YouTube .
2007 : Vimeo introduces its premium subscription Plus service . It includes features such as higher upload limits .
2010 : Vimeo introduces its Video On Demand ( VOD ) platform , allowing videos to be sold or rented to viewers .
2012 : The launch of Vimeo ’ s Tip Jar feature , enabling voluntary payments to support creators ’ work .
2014 : Streaming platform VHX acquired by Vimeo .
2016 : Vimeo Live launches , allowing live broadcasts .
2017 : Renewed focus at Vimeo as Anjali Sud becomes its CEO . She stepped down in August 2023 .
2020 : Covid-19 spurs significant growth for Vimeo due to increasing demand for online video content . The company expands its suite of video tools for businesses .
2021 : Vimeo becomes a publicly traded company and goes public on the NASDAQ stock exchange under the ticker symbol VMEO .
2023 : The company enters 2023 with what then-CEO Sud calls “ a more focused strategy to simplify Vimeo ” which she said will enable the brand “ to achieve our growth and profitability goals in a way that is far less dependent on the broader market , putting us in full control of our destiny .”

“ TMT industries and companies are highly dynamic and so too is the data , analytics and data science industry itself ”

MATT SHUMP VP DATA & ANALYTICS , VIMEO
Data and analytics is shaping the entertainment sphere of the future Taking the approach of understanding company strategy to identify valuable use cases where data , technology , and scientific methods can create impact rather than starting with technology to find a problem to solve , Shump encourages his team – who he says do their best work when they are enthusiastic about a problem – to keep on trend with emerging technologies to stay ahead of the curve . This proactive approach ensures Vimeo remains at the forefront of innovation .
“ TMT industries and companies are highly dynamic and so too is the data , analytics and data science industry itself ,” Shump explains . “ We do not have a perfect way of staying on